There is a big difference between a review site that is run for profit and a review site that is run for the information of the readers. The former creates an air of uncertainty where you do not know what the information that is being said is benefiting. Is it for the reader or is it for the company that is selling the products that are being reviewed? There is really no way to tell and that can lead to information that is not necessarily designed for the reader.
We are a different kind of review company. One that is dedicated to our readers and our readers alone. The kind of company that no matter what, gives readers the best information that they can possibly receive and information that is not put through any filter. This has made us unpopular with many companies, but we believe that we do not owe our loyalty to them, and in fact do not really care what they have to think.
One thing that a lot of companies do not realize is that when you write for the reader, you are there to poke holes into a product’s sales pitch, and a lot of people do not like that. We live for the conflict because it shows that some companies are not out there trying to sell you the best product, but are out there trying to scam a buck out of people that did not do their research before making a purchase.
Our goal is transparency
Transparency is a word that is on the tip of every tongue of every person in any large industry. People do not necessarily want to hide what they are doing from the public, but there is such a high demand to perform and such a competitive market, that they think that sharing everything will make them look less desirable to the public. Of course that information always comes out anyway, so what is the point really?
We hope that what we do will get companies aware about what it means to be transparent. That even if your product does not perform the way you want it to, that you are there for your customers and not there for their money. There are plenty of companies out there that care and that offer quality products, so if you want to compete, you are going to need to do the same. We are here to act as a buffer between those companies and our readers, showing them what it means to be a successful business and telling them what we can to help them make educated purchases.
If you are ever looking for a company that prides itself on giving you information that you can use, come to us and see how we have built a connection with our readers over the course of our existence. There is a reason why people go to us to find the best reviews on the latest products and why we have built a name for ourselves as one of the best review companies in the world.